Story Worldwide has announced a merger with Large Design. Read the full press release below:
Story Worldwide announced today its merger with Large Design, the London-based digital agency who “can help their clients be remarkable" (Seth Godin).
Story Worldwide, creator’s of Unilever’s “most successful online entertainment asset” (New York Times) — “Spraychel”, at TasteYouLove.com — already has a powerful digital creative team in North America and the Large merger delivers enhanced creativity and scale in Europe.
The merger creates a $40m agency with some 250 professionals producing global, integrated strategic branding and marketing communications campaigns through all media in the US, Europe & Asia. The agency represents major marketers in virtually all categories, from automotive to pharma,including, Lexus, Unilever, Agent Provocateur, Oasis Stores, Group RCI, Microsoft, Medtronic, UPS, Bluewater, Johnston & Johnston, and many others.
The newly combined entity also announced today its first win — a strategic brand and marketing communications programme for E*Trade EMEA & Asia Pacific, the world’s No 1 online share trading platform.
Kirk Cheyfitz, CEO, Story Worldwide said today, “In only two years, we’ve created a new kind of marketing outfit that’s challenging the old ad agencies who are still stuck with their tired broadcast model. We believe that great story telling, social networks and emerging communications technologies have changed the ways brands need to relate with consumers. These new relationships are now based on shared narratives and real conversation, not the old monologues. The brands that succeed will be the ones which share the most engaging stories — the stories audiences value.”
Jim Boulton of Large commented “…the deal gives us global scale and reach we couldn’t deliver on our own. The mix of our incredibly talented people with the team at Story should be sensational. And the joint E*Trade win shows that, together, we are even stronger.”
For more information, please contact:
Jon King
Story Worldwide
15b St George’s Mews
London NW1 8XE
Phone: 020 7449 1516
Email: jon.king@storyworldwide.com
Jim Boulton
> large
36-42 New Inn Yard
London EC2A 3EY
Phone: 020 7729 2040
Email: jim@largedesign.com
Kirk Cheyfitz
Story Worldwide
360 Lexington Avenue
New York NY 10017
Phone: 001 212 481 3452
Email: kirk.cheyfitz@storyworldwide.com
Story Worldwide, creator’s of Unilever’s “most successful online entertainment asset” (New York Times) — “Spraychel”, at TasteYouLove.com — already has a powerful digital creative team in North America and the Large merger delivers enhanced creativity and scale in Europe.
The merger creates a $40m agency with some 250 professionals producing global, integrated strategic branding and marketing communications campaigns through all media in the US, Europe & Asia. The agency represents major marketers in virtually all categories, from automotive to pharma,including, Lexus, Unilever, Agent Provocateur, Oasis Stores, Group RCI, Microsoft, Medtronic, UPS, Bluewater, Johnston & Johnston, and many others.
The newly combined entity also announced today its first win — a strategic brand and marketing communications programme for E*Trade EMEA & Asia Pacific, the world’s No 1 online share trading platform.
Kirk Cheyfitz, CEO, Story Worldwide said today, “In only two years, we’ve created a new kind of marketing outfit that’s challenging the old ad agencies who are still stuck with their tired broadcast model. We believe that great story telling, social networks and emerging communications technologies have changed the ways brands need to relate with consumers. These new relationships are now based on shared narratives and real conversation, not the old monologues. The brands that succeed will be the ones which share the most engaging stories — the stories audiences value.”
Jim Boulton of Large commented “…the deal gives us global scale and reach we couldn’t deliver on our own. The mix of our incredibly talented people with the team at Story should be sensational. And the joint E*Trade win shows that, together, we are even stronger.”
For more information, please contact:
Jon King
Story Worldwide
15b St George’s Mews
London NW1 8XE
Phone: 020 7449 1516
Email: jon.king@storyworldwide.com
Jim Boulton
> large
36-42 New Inn Yard
London EC2A 3EY
Phone: 020 7729 2040
Email: jim@largedesign.com
Kirk Cheyfitz
Story Worldwide
360 Lexington Avenue
New York NY 10017
Phone: 001 212 481 3452
Email: kirk.cheyfitz@storyworldwide.com
Posts
0 comments:
Post a Comment